Panasonic announced that the company begins a new chapter with Plug and Play becoming its first ever strategic partner. This comes as a part of Panasonic's new Cross-Value innovation strategy where they aim to reimagine products and processes within different frameworks and industries to create new value. The Panasonic x Plug and Play Showcase, featuring "The Store of the Future," hosted at Plug and Play's headquarters in Sunnyvale, CA, features eight demos that reimagine the in-store experience. Highlights of the showcase include startup collaborations with Avery Dennison, BevMo! Clorox, Georgia Pacific, Moët Hennessy, and Tyson Innovation Labs. While the initial launch of The Panasonic x Plug and Play Showcase focuses on retail, the space will rotate to new themes to touch different areas of industry and technology. The mission is to bring to life corporate and startup collaboration to help the broader community reimagine potential innovation in their industry.