Laura Ashley selected Oracle Commerce Cloud to support its growing global online business. With Oracle Commerce Cloud, Laura Ashley is able to create seamless, integrated customer experiences across traditional and digital channels and enhance inventory management to meet growing demand for custom, one-of-a-kind goods online. Laura Ashley sells custom furniture, home accessories, decorating and fashion products in stores throughout the UK, Ireland and France and franchisees in 29 territories globally. To further extend its growing online business, Laura Ashley began selling custom products online in 2001. With over one million combinations of made-to-order products at any given time, Laura Ashley needed more control over its online store to seamlessly deliver custom products to customers across the world. To manage this complexity and ensure it could deliver the best possible customer experience, Laura Ashley selected Oracle Commerce Cloud. With Oracle Commerce Cloud, Laura Ashley has been able to redesign and internationalize its website so each territory can customize its online storefront. By enabling Laura Ashley to seamlessly integrate its inventory system and commerce platform, Oracle Commerce Cloud has provided a flexible platform that allows the company to control its front end, deliver personalized experiences at scale and build on its rapidly expanding online business, which has grown 23% in the last three years.