Grey Healthcare Group and OptimizeRx Corporation announced an innovative partnership that will enable pharmaceutical/biotech companies and payers to better support healthcare providers and patients through their electronic health records (EHRs) and patient portals. They will jointly market existing and newly developed products and services that are embedded in the doctor's electronic workflow and provide physicians a suite of useful tools and information to support patient health. Powered by OptimizeRx's SampleMD proprietary technology to automated deliver y of product savings, support and information and with ghg's premier strategic, creative and contract sales capabilities, these expanded services will provide instantaneous access to a range of information and on-demand services, including sampling, coupons, patient education, product information and (virtual) pharmaceutical rep support via the EHR.

As healthcare providers are increasingly relying on EHRs for information and workflow management, the opportunity to provide easy, on-demand tools that help physicians access valuable support is more critical than ever. The suite of expanded offerings by the two companies will provide manufacturers and other healthcare companies a way to integrate their programs and offerings at point of context, directly and efficiently in physicians workflows. Through this partnership, these platforms will be expanding new ways to further engage both the patient and physician, including a RepOnCall capability for physicians to access a live product rep, samples or schedule a future appointment.

RepOnCall capabilities will be provided by OnCall, LLC.