Kaya Group announced that it has entered into a collaboration agreement with Rich and Ruthless to launch its brand, Jamaican roots herbs in the California market. Rich and Ruthless services more than 100 dispensaries, delivery services, and CBD stores statewide. Kaya is a movement determined to Respect the Roots of Jamaica's rich history and tradition.

Sales of Jamaican roots herbs in the California market will add to the growing sales numbers of Kaya Inc. and NUGL. Under the terms of the agreement, Kaya Group has granted Rich and Ruthless the exclusive right to promote, market, distribute and sell the Kaya Brands to retailers for resale in California. The extensive distribution network developed by Rich and Ruthless will continue growing Kaya Group's product portfolio in the larger adult-use market in the country.