Nitches Corp. announced new venture in the spirits industry, revealing plans to launch an exclusive premium aged whisky in collaboration with a soon-to-be-disclosed celebrity partner. This innovative product aims to disrupt the market with its unique approach to data-driven liquor brand ownership and cutting-edge customer insights.

Following the footsteps of successful brands like Grey Goose and Bulleit Whiskey, Nitches Corp.'s initial launch will feature RTS (Ready-to-Serve) bottles, offering customers the luxury and convenience of enjoying a premium cocktail experience at home. Grey Goose has recently introduced the "Perfect Martini" and Bulleit Whiskey the "Manhattan Cocktail" in a bottle, demonstrating the growing demand for such innovations. By leveraging technology to collect direct customer data, Nitches Corp.

intends to understand consumers' preferences and needs better, using these insights to shape the future of the industry with trailblazing product development. This pioneering vision for the new spirit is set to make waves in the market as the first of its kind. The launch is slated for 90-120 days from now, contingent upon all necessary elements being in place.

Nitches Corp. is dedicated to delivering this exceptional product to market expeditiously while maintaining the higher quality standards. To ensure flexibility and accessibility, the premium aged whisky will initially be available in bottles, with canned versions to follow.

Key distributors include Southern Glazers and an online direct-to-customer platform.