The limited-edition Nike X EA SPORTS Hypervenom 3 is the second collaborative boot with the video game maker and testament to the Nike footwear design team's obsession with both playing the game and the nuances of its production.
Fittingly, the graphic treatment on the upper is a nod to Real Player Motion Technology, which was leveraged for the first time in creating the 2018 version of the game. This new motion capture technology brings data to life to ensure gameplay accurately represents players like Cristiano Ronaldo, who graces the cover of the game. The motion capture wireframe graphics highlight the strike zone of the boot, which features a reflective Swoosh. There is also reflective branding on the heel, where a graphic inspired by the iconic EA SPORTS power bar is depicted. Additional EA SPORTS touches appear on the sockliner, lace aglets and shoebox.
Nike Inc. published this content on 18 September 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 18 September 2017 07:13:06 UTC.
Original documenthttps://news.nike.com/news/ea-sports-hypervenom-3
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