Nike : Converse x Perks and Mini “Mutates” the Chuck 70
January 14, 2019 at 01:19 pm
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The Paris-based lifestyle brand taps into that theme with its collaborative take on the Chuck 70 and select Converse apparel. The collection is highlighted by the sneaker, which is engineered with PrimaLoft®, a thermal material from the '80s, to form an upper that can be fully removed with a zipper. When unzipped, the silhouette mutates into a canvas slip-on Chuck 70 with a dual-branded tongue patch and gold side panel.
The connected apparel includes a Track Pant, Hoodie, Long and Short-Sleeve Shirt and a reversible Quilted Bomber Jacket that's completely crafted in PrimaLoft® with functional side pockets, graphic sleeve artwork and a heat transfer graphic on the back.
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Nike Inc. published this content on 14 January 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 14 January 2019 18:18:00 UTC
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).