The Nike Tailwind brought Nike Air to life. As the first
Nike shoe with an Air-sole unit, it debuted in limited
release in Hawaii for the Honolulu Marathon in late 1978,
with broader distribution in 1979. The Nike Tailwind
release followed on the heels of Nike Air launching as a
proprietary technology in December 1978 at the Nike R&D
facilities in New Hampshire and Maine. This revolutionary
cushioning platform was pioneered by Frank Rudy, an
aerospace technology specialist, who initially brought the
idea to Nike in 1977.
Six retailers in Honolulu were initially given the shoes in
1978 and all sold out immediately. A buzz was born. Though
not universally accepted as an innovation platform
immediately, runners were eager to try the new cushioning.
The Nike Tailwind became a versatile running shoe with its
breathability, durability and Nike Air cushioning.
The Tailwind makes a comeback with a January global release
in limited quantities.
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Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).