NexTech AR Solutions Corp. has hired Hareesh Achi as president of its advertising network. Prior to joining NexTech, Achi served as global operational lead for Microsoft's advertising business operations, according to a press release.

In his role, Achi will work to improve the company's 3D/AR advertising technologies while also expanding into the virtual events space.

"I firmly believe that AR and VR are the future of advertising and NexTech's existing technology portfolio positions the company to become a leader in this space," Achi said in the release. "I'm excited to join the team and build a powerful, in-house advertising network at a time when more brands are turning to 'storeless' experiences and looking for unique ways to reach customers in the digital sphere. AR-powered platforms like NexTech's offer tremendous potential and value that two-dimensional advertising content cannot compete with."

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