The move will give retailers, especially regional and small grocery chains, the ability to quickly deploy "buy-online, pickup-in-store" capabilities to serve their customers' needs directly, according to a press release.
"As we continue to expand NCR's software and services-led offerings, the addition of Freshop to our retail platform creates more value for our customers and new capabilities for NCR to run the store,"
NCR estimates buy-online, pickup-in-store e-commerce will grow by 25% per year through 2025. With Freshop, NCR can help grocers capitalize on the growth in e-commerce going forward.
Freshop's e-commerce capabilities will become a component of NCR's next-generation retail store architecture, including NCR Emerald, which provides retailers the ability to simplify store operations and introduce future innovations in a fraction of the time and cost.
Financial terms of the transaction were not disclosed.
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