While Morgan Stanley raises its target for oOh!media to
On the one hand, the analysts have a positive view of the Out of Home (OOH) industry in
Positive structural tailwinds from rising OOH audiences and positive advertising rates/pricing dynamics are currently being experienced, but renewal risk remains at elevated levels versus history, observes the broker.
In a meaningful risk for the company, OOH sites are not owned in perpetuity and must be re- tendered for, and in the Australian market the tenure is five-to-seven years on average, explains Morgan Stanley.
Sector: Media.
Target price is
© 2024 Acquisdata Pty Ltd., source