Our Management's Discussion and Analysis should be read in conjunction with our unaudited condensed consolidated financial statements and related notes thereto included elsewhere in this quarterly report.





Forward-Looking Statements


This Quarterly Report contains forward-looking statements and information relating to us that are based on the beliefs of our management as well as assumptions made by, and information currently available to, our management. When used in this report, the words "believe," "anticipate," "expect," "will," "estimate," "intend", "plan" and similar expressions, as they relate to us or our management, are intended to identify forward-looking statements. Although we believe that the plans, objectives, expectations and prospects reflected in or suggested by our forward-looking statements are reasonable, those statements involve risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements, and we can give no assurance that our plans, objectives, expectations and prospects will be achieved. Important factors that might cause our actual results to differ materially from the results contemplated by the forward-looking statements are contained in the "Risk Factors" section of and elsewhere in our Annual Report on Form 10-K for the fiscal year ended December 31, 2017, and in our subsequent filings with the SEC, and include, among others, the following: marijuana is illegal under federal law, the marijuana industry is subject to strong competition, our business is dependent on laws pertaining to the marijuana industry, the marijuana industry is subject to government regulation, our business model depends on the availability of private funding, we will be subject to general real estate risks, if debt payments to note holder are not made we could lose our investment in our real estate properties, terms and deployment of capital. The terms "MJ Holdings, Inc.," "MJ Holdings," "MJ," "we," "us," "our," and the "Company" refer to MJ Holdings, Inc., individually, or as the context requires, collectively with its subsidiaries on a consolidated basis.





Company Background


MJ Holdings Inc. (OTC Pink: MJNE) is a highly-diversified, publicly-traded, cannabis holding company providing cultivation management, licensing support, production management, asset and infrastructure development - currently concentrating on the Las Vegas market. It is our intention to grow our business and provide a 360-degree spectrum of infrastructure (including: cultivation, production management, dispensaries and consulting services) through: the acquisition of existing companies; joint ventures with existing companies possessing complementary expertise, and/or through the development of new opportunities. We intend to "prove the concept" profitably in the rapidly expanding Las Vegas market and then use that anticipated success as a template for replicating the concept in other developing states through a combination of strategic partnerships, acquisitions and opening new operations.

The Company's assets and operations have expanded significantly over the past year; and, the Company has raised more than $6,000,000 as of September 30, 2019 from the sale of common stock returned to the Company by our largest shareholder during the first quarter of 2019. The funds are being utilized to facilitate expansion of our cultivation footprint, the acquisition of a marijuana production license and additional cultivation license and the purchase other supporting assets.

Under the leadership of our CEO, Paris Balaouras, the Company has assembled a senior management team possessing significant experience in building, acquiring and operating high-growth, multi-division businesses in a public company setting. The Company also has retained operating level employees, directly and through strategic relationships, possessing significant experience in marijuana cultivation and production.

Current Initiatives include:





    ?   a three-acre, hybrid, outdoor, marijuana-cultivation facility (the "Three
        Acre Facility") in the Amargosa Valley of Nevada. We have the contractual
        right to cultivate marijuana on this property until 2026, for which we
        receive eighty-five percent (85%) of the net revenues realized from our
        management of this facility. The Company recently completed its second
        harvest on that land.




                                       13





    ?   260 acres of farmland for the purpose of cultivating additional marijuana
        (the "260 Acres") purchased in January of 2019. This property, on which we
        intend to utilize a state-of-the-art cultivation system for growing, an
        additional five acres of marijuana in 2020, is contiguous to the property
        that we manage in Amargosa. The land also has more than 180-acre feet of
        permitted water rights, which will provide more than sufficient water to
        markedly increase the Company's marijuana cultivation capabilities.




    ?   a nearby commercial trailer and RV park (THC Park - Tiny Home Community)
        that can supply necessary housing for our farm employees. After our 2018
        harvest, we came to realize that we would need to find a more efficient
        method of housing and bringing our cultivation team to our facilities. In
        April of 2019, we consummated the purchase of the 50-acre plus THC Park
        for $600,000 in cash and $50,000 of the Company's restricted common stock
        (see further description of this transaction hereinbelow).




    ?   a definitive agreement to acquire an additional cultivation license and
        production license, both currently located in Nye County Nevada. On April
        2, 2019 we executed a membership interest purchase agreement to acquire
        all of the outstanding membership interests of MJ Distributing C202, LLC
        and MJ Distributing P133, LLC, the holders of a State of Nevada
        provisional cultivation license and provisional production license,
        respectively. The State of Nevada has placed a moratorium on the transfer
        of all licenses within the state, we do not know when this moratorium will
        be lifted. We are in negotiations with the Seller to enter into a
        management and operating agreement to allow us to utilize and benefit from
        these licenses. We have named two additional managers to the two LLC's,
        both of whom are senior executives of the Company.




    ?   indoor cultivation facility build-out in the City of Las Vegas (the
        "Indoor Facility"). Through our subsidiary, Red Earth, LLC, we hold
        Medical Marijuana Establishment Registration Certificate, Application No.
        C012. In cooperation with our joint venture partners, Element NV, LLC we
        expect to invest more than $3,500,000.00 in the build-out of this 17,000+
        square foot state-of-the-art facility, which should be fully operational
        in the second quarter of 2020 (see hereinabove for additional
        information). We presently have approximately eight years remaining on our
        lease on this building with two additional five-year options, as well as
        an option to purchase the property for $2,607,880.




    ?   a wellness hotel concept (the "Alternative Hospitality"). In November of
        2018 the Company formed Alternative Hospitality, Inc., a joint venture
        with a successful hotel operator, is developing hotel properties with a
        focus on the wellness aspects of cannabis and cannabis related products.

    ?   exploration of cannabis-related opportunities in the European Union, with
        a particular focus on Greece - In December of 2018 we established MJ
        International Research Company, Ltd., headquartered in Dublin, Ireland. We
        have established two wholly owned subsidiaries in Greece, Gioura
        International Single Member Private Company for the acquisition of land
        and MJ Holdings International Single Member S.A. for the required
        licenses.



We also continue to identify potential acquisition of revenue producing assets and licenses within legalized cannabis markets both nationally and internationally that can maximize shareholder value while providing a 360-degree spectrum of infrastructure, cultivation, production, management, dispensaries and consulting services in the regulated cannabis industry.

We may face substantial competition in the operation of cultivation facilities in Nevada. Numerous other companies have also been granted cultivation licenses, and, therefore, we anticipate that we will face competition from these other companies. Our management team has experience in successfully developing, implementing, and operating marijuana cultivation and related businesses in other legal cannabis markets. We believe our experience in cultivation and facility management will provide us with a competitive advantage over our competitors. Senior management now also includes a number of executives possessing significant experience with public companies, in mergers and acquisitions, and with raising public and private equity and debt financing.

The Company occupies the entire second floor of an approximately 10,000 sq. ft. office building, located in the City of Las Vegas. This properly was acquired in October of 2018.





                                       14





Our Business


We commenced cultivation activities on our three-acre managed cultivation facility in August of 2018, harvesting two grows to-date, the most recent of which yielded more than 3,000 pounds of marijuana flower and trim with THC yields on products tested ranging from 19-27%. It is our intention to grow our business through the acquisition of existing companies and/or through the development of new opportunities that can provide a 360-degree spectrum of infrastructure (dispensaries), cultivation and production management, and consulting services in the regulated cannabis industry.

Through Red Earth, we hold a conditional State of Nevada issued cannabis cultivation license, and through HDGLV, we hold a triple-net leasehold, with an option to buy, on a 17,298 square-foot building, which we expect will be home to our indoor cultivation facility.

The Company currently operates through the following entities:

MJ Holdings, Inc.    This entity, the Parent, serves as a holding company for all
                     the operating businesses/assets.

Alternative          Alternative Hospitality is a Nevada corporation formed in
Hospitality. Inc     November of 2018. MJ Holdings owns fifty-one percent (51%)
                     of the company and the remaining forty-nine percent (49%) is
                     owned by TVK, LLC, an unrelated third-party, is a Florida
                     limited liability company. Mr. Roger Bloss, a member of the
                     Board of Directors of MJ Holdings, Inc., is a managing
                     member of TVK, LLC.

Farm Road, LLC       Farm Road, LLC, is a Wyoming limited liability company that
                     owns 260 acres of farmland in Amargosa, NV. The Company
                     acquired all the membership interests of Farm Road in
                     January of 2019.

 Icon Management,    Icon is a wholly owned subsidiary of the Company that
LLC                  provides Human Resource Management ("HR") services to MJ
                     Holdings. Icon is responsible for all payroll activities and
                     administration employee benefit plans and programs.

 HDGLV, LLC          HDGLV is a wholly owned subsidiary of Red Earth, LLC and is
                     the holder of a triple net lease on a commercial building in
                     Las Vegas, Nevada which is being developed to house our
                     indoor grow facility.

Condo Highrise       Condo Highrise Management is a wholly owned subsidiary of
Management, LLC      the Company that manages the Company owned THC Park in
                     Amargosa, Nevada.




MJ International     MJ International is a wholly owned subsidiary of the Company
Research Company     that is headquartered in Dublin, Ireland. MJ International
Limited              is the sole shareholder of MJ Holdings International Single
                     Member S.A. and Gioura International Single Member Private
                     Company, both Greek entities.

Prescott Management, Prescott Management is a wholly owned subsidiary of the
LLC                  Company that provides day-to-day management and operational
                     oversight to the Company's operating subsidiaries.

Red Earth, LLC       Red Earth, established in 2016, was a wholly owned
                     subsidiary of the Company from December 15, 2017 until
                     August 28, 2019 when we sold a forty-nine percent (49%)
                     interest in Red Earth to Element NV, LLC, an unrelated third
                     party. Red Earth's assets consist of: (i) a cultivation
                     license to grow marijuana within the City of Las Vegas in
                     the State of Nevada and (ii) all of the outstanding
                     membership interests in HDGLV, which holds a triple net
                     leasehold interest in a 17,298 square-foot building in Las
                     Vegas, Nevada, which we expect to operate as an indoor
                     marijuana cultivation facility. We expect to complete
                     construction of this facility in the second quarter of 2020.




                                       15





                        In April 2018, the State of Nevada finalized and approved
                        the transfer of the provisional cultivation license from
                        Acres Medical, LLC, an unrelated third-party, to Red
                        Earth. In July 2018, we completed the first phase of
                        construction on this facility and we received a City of Las
                        Vegas Conditional Business License to operate a marijuana
                        cultivation facility. We expect to obtain final approvals
                        towards perfecting the cultivation license from the State of
                        Nevada regulatory authorities in the second quarter of 2020,
                        but we can provide no assurances on the receipt and/or
                        timing of the final approvals.

Red Earth Holdings, LLC It is anticipated that this recently formed (June 2019)


                        subsidiary of the Company will eventually be the holder of
                        the Company's primary cannabis license assets. As of the
                        date of this report Red Earth Holdings has no operations and
                        holds no assets.



On July 15, 2019 our Board of Directors appointed Richard S. Groberg to be the President of the Company. Mr. Groberg replaces Paris Balaouras, who was interim President from January 1, 2019 until July 15, 2019. Mr. Balaouras will continue in his role as the Company's CEO and Chairman of the Board. Mr. Groberg shall initially serve a three-year term effective July 15, 2019 pursuant to a written employment agreement (the "RSG Employment Agreement") with an annual base compensation of $180,000, of which $5,000 per month shall be deferred until January 15, 2020 or such earlier date pursuant to the terms of the RSG Employment Agreement and then shall be payable in cash or shares of the Company's common stock (the "Stock"). The Employment Agreement provides for a restricted stock award of 400,000 shares of the Company's Stock to vest: 25% six months after the effective date of the Employment Agreement; 25% on the first anniversary after the effective date of the Employment Agreement, 25% on the second anniversary after the effective date of the Employment Agreement and 25% on the third anniversary after the effective date of the Employment Agreement.

Effective August 1, 2019 we entered into an agreement to lease an approximately 17,000 sq. ft. commercial building in Pahrump, NV. The lease is for a term of ten years at an initial monthly rent of $10,000 per month with rent increases each August 1st during the term of the lease equal to the Consumer Price Index of the Bureau of Labor Statistics of the U.S. Department of Labor for CPI W (Urban Wage Earners and Clerical Workers) for Las Vegas, Nevada. The Company paid the property owner a security deposit in the amount of $20,000. While the Company took possession of the premises on August 1, 2019, the monthly rent did not commence until October 1, 2019. The Company has an option, exercisable between July 1, 2020 and July 1, 2024, to purchase the property for $1,800,000. The leasehold has previously been utilized as a fully-licensed, State of Nevada approved marijuana cultivation facility; and, it is the Company's intention to move our marijuana processing license into this facility upon receipt of all required regulatory approvals - anticipated in the first quarter of 2020.

Critical Accounting Policies, Judgments and Estimates

There were no material changes to our critical accounting policies and estimates during the interim period ended September 30, 2019.

Please see our Annual Report on Form 10-K for the year ended December 31, 2018 filed on October 16, 2019, for a discussion of our critical accounting policies and estimates and their effect, if any, on the Company's financial results.





                                       16





Results of Operations


Three Months Ended September 30, 2019 Compared to Three Months Ended September 30, 2018





Revenues



Our revenue was $418,528 for the three months ended September 30, 2019, compared to $0 for the three months ended September 30, 2018. Revenue, by class, is as follows:





                      For the three months ended
                             September 30,
Revenues:                2019                2018
Rental income      $         25,246       $        -
Sale of products            393,282                -
Total              $        418,528       $        -



The revenues from the sale of product is derived from our expertise in constructing greenhouses. The majority of rental income is from THC Park.





Operating Expenses



Direct costs of revenues were $346,367 and $0 for the three months ended
September 2019 and 2018, respectively. Direct costs of revenues, by class, is as
follows:



                              For the three months ended
                                     September 30,
Direct costs of revenue:         2019                2018
Rental income              $              -       $        -
Sale of products                    346,367                -
Total                      $        346,367       $        -



The direct costs of revenue of $346,367 is attributable to the construction of greenhouses.





General and administrative



For the three months ended September 30, 2019, our general and administrative expenses were $1,970,751 compared to $987,258 for the three months ended September 30, 2018, resulting in an increase of $983,493 The increases were largely attributable to expanding employee-related expenses and professional fees associated with the Company's various business development activities.





Other Income/(Expense)


For the three months ended September 30, 2019, our other income/(expense) were ($24,155) compared to $145 for the three months ended September 30, 2018, resulting in a decrease of $24,300. The decrease was largely attributable to interest expense on loans related for the corporate office and the farm.





Net Loss


Net loss attributable to common shareholders was $2,040,007 for the three months ended September 30, 2019, compared to net loss of $3,550,921 for the three months ended September 30, 2018. The decrease in net loss for the three months ended September 30, 2019 as compared to the same period in 2018 is largely attributable to employee related expenses, professional fees and a deemed dividend related to beneficial conversion.





                                       17




Nine Months Ended September 30, 2019 Compared to Nine Months Ended September 30, 2018





Revenues



Our revenue was $1,197,598 for the nine months ended September 30, 2019, compared to $0 for the nine months ended September 30, 2018. Revenue, by class, is as follows:





                     For the nine months ended
                           September 30,
Revenues:                2019               2018
Rental income      $          60,046       $    -
Sale of products           1,137,552            -
Total              $       1,197,598       $    -



The revenues from the sale of product is derived from our Agreement with the Licensed Operator and our expertise in constructing greenhouses. The majority of rental income is from THC Park.





Operating Expenses



Direct costs of revenues were $885,862 and $0 for the nine months ended
September 2019 and 2018, respectively. Direct costs of revenues, by class, is as
follows:



                              For the nine months ended
                                    September 30,
Direct costs of revenue:        2019                2018
Rental income              $             -       $        -
Sale of products                   885,862                -
Total                      $       885,862       $        -



The direct costs of revenue of $885,862 is attributable to labor, compliance testing and other related expenses - all of which are directly related to the sale of marijuana pursuant to our Agreements with the Licensed Operator as well as the construction of greenhouses.





General and administrative


For the nine months ended September 30, 2019, our general and administrative expenses were $4,212,177 compared to $1,598,256 for the nine months ended September 30, 2018, resulting in an increase of $2,613,921. The increases were largely attributable to expanding employee-related expenses and professional fees associated with the Company's recently completed harvest and various business development activities.





Other Income/(Expense)


For the nine months ended September 30, 2019, our other income/(expense) were ($99,994) compared to $510 for the nine months ended September 30, 2018, resulting in an increase of $105,485. The decrease was largely attributable to interest expense on loans related for the corporate office and the farm.





Net Loss.


Net loss attributable to common shareholders was $4,260,876 for the nine months ended September 30, 2019, compared to net loss of $4,345,810 for the nine months ended September 30, 2018. The decrease in net loss for the nine months ended September 30, 2019 as compared to the same period in 2018 is largely attributable to employee related expenses and professional fees and a deemed dividend related to beneficial conversion.

Liquidity and Capital Resources

As of September 30, 2019, the Company had $504,677 in cash. We used cash in operations of $4,155,770 for the nine months ended September 30, 2019, compared to cash used in operations of $3,994,134 for the nine months ended September 30, 2018. The positive cash flow from nine months ended September 30, 2019 was attributable to financing activities.

We used cash in investing activities of $1,507,016 and $1,229,675 for the nine months ended September 30, 2019 and 2018, respectively





                                       18




We had cash provided by financing activities of $6,110,807 and $4,123,998 for the nine months ended September 30, 2019 and 2018, respectively of which $6,175,000 was from the proceeds of the sale of common stock subscriptions compared to $2,523,998 for the same period in 2018.

Off-Balance Sheet Arrangements

We currently have no off-balance sheet arrangements that have or are reasonably likely to have a current or future material effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources.





Seasonality


We do not consider our business to be seasonal.





Commitments and Contingencies


We are subject to the legal proceedings described in "Part II, Item 1. Legal Proceedings" of this report. There are no legal proceedings which are pending or have been threatened against us or any of our officers, directors or control persons of which management is aware.

Inflation and Changing Prices

Neither inflation nor changing prices for the nine months ended September 30, 2019 had a material impact on our operations.

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