Mirriad Advertising plc announced that Miles Lewis has been appointed Chief Revenue Officer. Following the recent hire of Philip Mattimoe as Chief Technology Officer and the appointment of Kelsey Lynn Skinner as a non-executive director, this hire comes as the company focuses on growing revenue, preparing for scale and continuing to increase shareholder value. Leveraging extensive sales experience in driving growth, Miles will be responsible for aligning revenue-generating teams and building strategic partnerships. He brings over 30 years of expertise in media, advertising, music, and technology to the role. Miles previously held positions as Head of Agency Sales at AOL UK where he increased revenue from zero to tens of millions, and while subsequently Senior Vice President of sales at Last.fm he was responsible for a 145% upswing in revenue. He then moved to become Senior Vice President of International at Shazam Entertainment, and following a successful exit to Apple Inc, Miles joined Melody VR as Chief Commercial Officer, where he was responsible for creating, launching and scaling its commercial plans.