Maxima Holdings plc : Global Engineering and Construction group selects Maxima for international Microsoft Dynamics® CRM 2011 project

Kentz orders integrated CRM solution based on flexible Dynamics CRM platform and Maxima's specialist Microsoft Dynamics CRM 2011 for Construction industry solution

January 10th, 2012: Maxima, the leading IT business systems and managed services company, has been selected by global engineering and construction group Kentz to implement an integrated, next generation CRM solution based on core Microsoft Dynamics® CRM 2011, Microsoft SharePoint and Microsoft business analytics software. Kentz's Maxima solution will be rolled out worldwide and will provide the firm with powerful business development, project tracking and knowledge management capabilities across its international operations.

Maxima will help Kentz take advantage of the power of the Microsoft platform, and will also deliver comprehensive, sector-specific functionality based on the company's Microsoft Dynamics CRM 2011 for Construction industry solution. It includes the ability to track all business development activity by project, client and influencer, the management of complex bids and tenders, and supports critical pre-qualification questionnaire activities.

"Kentz works across 28 countries, and we're increasingly engaged in extending our geographic reach in our core markets of oil and gas, petrochemicals, metals and mining and resources. Having an integrated business development and project tracking capability is critical to our continued success," commented Eddie Lewis, Kentz's Group Development Officer. "Microsoft Dynamics CRM provides us with an integrated and flexible platform that is based on familiar Microsoft technologies and helps us to track all our projects, regardless of their complexity, and to maintain our high-quality of service and business relationships with valued clients."

"Selling solutions based on the Microsoft Dynamics platform is one of Maxima's key growth areas, so we're delighted that a major global engineering and construction specialist such as Kentz has selected Maxima to implement CRM," added Paul Adams, Managing Director of Maxima's Business Solutions division. "As a leading Microsoft Gold Certified CRM partner and an acknowledged expert in the engineering and construction sectors, Maxima is ideally placed to help firms such as Kentz to optimise their project-based sales and business development processes."

"The combination of Microsoft Dynamics CRM 2011 and our own specialist Construction industry solution gives Kentz access to exactly the kind of deep project focus it needs to maximise each project opportunity, from initial interest through to specification and order," said Steven Shepherd, Sales & Business Development Director, Maxima Business Solutions. "Our proven construction sector expertise, flexible deployment options and proven Microsoft Dynamics and cloud capabilities makes Maxima an ideal partner for Kentz's major next generation CRM deployment."

Maxima will help accelerate Kentz's initial CRM project prototyping and testing by deploying the new Microsoft solution as a CRM Software as a Service (SaaS) solution in the Cloud, providing the construction firm with a secure, reliable and flexible platform on which to drive the project's first pilot stages, prior to deploying the production solution on-premise.

Maxima's Microsoft Dynamics CRM 2011 for Construction solution takes full advantage of key Microsoft innovations such as role-based forms and views, dashboards and contextual document management using Microsoft SharePoint. The role-based solution helps productivity by ensuring that different professionals only have access to the information that's relevant to them, while firms such as Kentz also gain by having a more comprehensive view of the many different projects they are bidding for - as well as details of all the associated clients, contacts and influencers connected with each opportunity.

As a long-standing Microsoft Gold Certified CRM Partner with in-depth experience in delivering Microsoft Dynamics CRM solutions on premise, off premise or delivered as an SaaS solution in the cloud, Maxima is an ideal IT technology partner for the Construction sector. Key Maxima customers in this market include; BAM Construct, Balfour Beatty Rail, John Sisk, May Gurney, Morgan Lovell, Murphy Group, SPI npower, Galliford Try, NG Bailey, Kingspan, Anglian Building Products, Dimplex, Swish Building Products, Vent-Axia, Colas and Karndean.

Left to right - Eddie Lewis, Group Development Officer, Kentz,  Paul Adams, Maxima and Rory O'Donnell, Group Head of Development - Strategy and Proposals, Kentz.

About Kentz:
Kentz is a global engineering specialist solutions provider, which serves a blue chip client base primarily in the oil and gas, petrochemical and mining & metals sectors. It is listed on the London Stock Exchange (symbol: KENZ). In the year ending December 2010, the company generated revenues of US$1.06 billion and profit before tax of US$67.5 million.

Kentz has over 11,000 employees in 28 countries. Its three main business lines are: specialist engineering, procurement and construction (EPC) services; construction; and technical support services. It has a proven track record of delivering mechanical, electrical, controls and instrumentation engineering, construction and management services in some of the most remote locations on earth. For further information about Kentz, please visit: www.kentz.com

About Maxima:
Maxima (AIM:MXM) is a leading provider of IT business systems and managed services, helping over 1,000 organisations across the UK, Ireland and the USA to increase their productivity, reduce

their business costs and streamline their processes. The company's Business Solutions and Managed Services, Infrastructure and Applications operations support all aspects of cloud computing delivery, including Infrastructure as a Service, Platform as a Service and Software as a Service capabilities. Core Maxima solutions and services include virtualisation, web connectivity, infrastructure management, IT managed services provision, business intelligence, and comprehensive Microsoft Dynamics AX ERP and CRM business solutions. For more information, please visit www.maxima.co.uk.

For further details:
Victoria Franks, Maxima                 
Corporate Communications Manager             
Tel: + 44 (0) 7590 098233                 
[e-mail] [e-mail]