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MATERIAL FACT

São Paulo, Brazil, January 03, 2013 - Marisa Lojas S.A. ("Marisa" or "Company"), pursuant to article 157, paragraph 4, of Law 6404, dated December 15, 1976, and Instruction 358, dated January 3, 2002, issued by the Securities and Exchange Commission of Brazil (CVM), hereby informs its shareholders and the market in general that the First Addendum to Marisa's Shareholders' Agreement, signed on December 28, 2012, by Denise Goldfarb Terpins, Jack Leon Terpins, Rodrigo Terpins, Ticiana Terpins Strozenberg, Michel Terpins, Marcio Luiz Goldfarb, Fany Rachel Goldfarb, Flávia Goldfarb Papa, Roberta Goldfarb Philippsen, Marcelo Goldfarb, Décio Goldfarb and Márcia da Riva Garcia Goldfarb, with the Company acting as the consenting intervening party, has been filed at the Company's headquarters with the aim of freeing fifteen million, thirty-five thousand and one (15,035,001) shares from said Shareholders' Agreement, with ninety-two million, nine hundred and nine thousand, eight hundred and ninety-eight (92,909,898) shares issued by Marisa, representing fifty point one percent (50.1%) of its capital stock, remaining bound.

The First Addendum to the Shareholders' Agreement will be filed at the records of the depository institution of the Company shares, in compliance with article 118 of Law 6404, a copy of which will be made available on the websites of Marisa, BM&FBovespa (www.bmfbovespa.com.br) and the CVM (www.cvm.gov.br).

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