Marico has roped in Ankit Desai as the head of media and digital marketing for its India and Global Centre of Excellence. He joins from Disney+Hotstar, where he worked as vice president & head - product revenue strategy(Entertainment) for approximately three years. This is the second time that Desai will be holding the position, after his first stint with Marico ended in 2019 and he was the head of media and digital marketing.