Mahindra & Mahindra Fin. Services Ltd. : Mahindra Finance listed in Top 80 Indian Power Brands

Mahindra Finance listed in Top 80 Indian Power Brands

Mahindra Finance has got selected in Top 80 Indian Power Brands in the 'Reigning Tigers' category.
The award was based on the research done by ICMR (Indian Council of Market Research) and the awarding agency is IIPM THINK TANK and PLANMAN MARCOM. In the financial services space other big brands included in the list apart from us are HDFC Bank, LIC and SBI.
Mahindra & Mahindra is also included in this list along with prominent brands like Amul, Bharti Airtel, Dabur, Infosys, Taj Hotels etc. in non financial services space.
This achievement was recognised at an event held recently in London, wherein Mahindra Finance was given a trophy and certificate of achievement. Apart from this a book was launched which captured case studies of all these top 80
companies. The book is aptly titled: "Indian Power Brands - The Global Super Power Edition"

(Companies that are Shaping India's Future)

Mahindra Finance's achievements are well captured in the following extract from the book -

"Mahindra Finance's rural financing is considered as the cornerstone of poverty reduction, rural development and inclusive growth in many parts of the country. With a majority of the country's population living in rural India, their loans to nearly 20,00,000 customers belonging to low income groups have proved to be a catalyst in helping rural India surge ahead in a big way."

Mahindra Finance can use this Power Brand citation in all its future communication in the coming year.
There awards were split into 2 categories -
1. Reigning Tigers - The brands which have established over the years
2. Roaring Tigers - The brands which have recently come into prominence Mahindra & Mahindra and Mahindra Finance were included in the former category. Note on Power Brands:
This book / listing is one of its kind initiative exemplifying Indian-born icons who have emanated as the ultimate benchmark of achievement and success and are aggressively and effectively re-writing global business equations. The ideology of this pristine project is to provide international brand strength and bring into spotlight India's most prolific and successful corporations in order to augment their international brand identity, stability, sustainability and credibility.

Indian Power Brands Research Methodology:

ICMR (Indian Council of Market Research) conducted an extensive research pan India across industries based on the consumption patterns of companies over the years and their cult following. The survey was conducted in 3 different stages:
Stage 1: The preliminary survey was initiated by preparing a list of 10000 companies across India under 40 different categories and 92 sub-categories. The initial list of 3000 companies was short listed based on the reach, availability, demand and growth.
Stage 2: Based on the parameters of brand recall and perception, a survey was conducted to arrive at a list of top 1000 companies. ICMR conducted a survey amongst a sample size of 10000 consumers across 22 cities pan India. The technique of Simple Random and Snowball sampling was used for the survey.
Stage3: Once through with research, top 82 companies / brands chosen by the consumers were listed. The parameters for this final listing included Legacy, Admiration & Trust, Sustainability & Stability, Brand Essence, Brand Delivery, Brand performance, Brand Assessment, Brand Identity and Corporate Social Responsibility.