Audience Behavior in a Multiscreen World In this Magnite Minute, Bari Bucci, Senior Director of Trading & Strategic Partnerships at Ampersand, discusses the importance of understanding your audience to effectively target and measure advertising campaigns.

Brands can make their multi-screen campaigns more effective by adapting their messaging by audience segment. By reaching the same audience on multiple devices with intentional frequency and messaging, advertisers can increase their impact.

Tags: Ampersand, Audience segment, Buyers, CTV, Magnite Minute, Measurement, Multi-screen

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Magnite Inc. published this content on 29 January 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 January 2021 19:57:08 UTC.