The Madison Square Garden Company & MSG Networks announced a renewed and expanded multi-year marketing sponsorship with Lexus, continuing the luxury automaker’s role as one of Madison Square Garden’s Signature partners. Lexus will remain the Official Luxury Auto Partner and Luxury Vehicle of Madison Square Garden, The Theater at Madison Square Garden, the New York Knicks, the New York Rangers, the New York Liberty and the Concert Series at Madison Square Garden. In the expanded partnership, Lexus will now serve as the Official Luxury Auto Partner and Luxury Vehicle of Radio City Music Hall, the Christmas Spectacular Starring the Radio City Rockettes and the New York Spectacular Starring the Radio City Rockettes. The partnership provides Lexus the platform to create premier experiences and activations across The Madison Square Garden Company’s unrivaled set of sports and entertainment properties and assets. This includes a new Lexus vehicle display and related activations in the Grand Lounge at Radio City Music Hall. Lexus will also extend its Knicks and Rangers sponsorships across the New York market through various activations, such as The Lexus Garden of Dreams Raffle, where participants will have the opportunity to win a new Lexus vehicle. Additionally, Lexus showcased a 2017 ES in the Grand Lounge at Radio City Music Hall during the Christmas season where consumers learned more about the vehicle features and entered a sweepstakes for a chance to win a weekend getaway for two in New York City and tickets to see the New York Spectacular. As the Presenting Partner of the Lexus Suite Level and the Lexus Terrace Level at The Garden, Lexus will receive premium exposure to all 58 Lexus Level Suites and memberships in the all-inclusive Madison Club. In addition, Lexus will provide two custom-built branded vehicles displayed year-round on the Lexus Terrace Level of the Arena, which is an exclusive entrance for event suite-holders and club seat ticket holders. Lexus will continue to hold a dominant position on MSG Networks across live game coverage of Knicks, Rangers, Devils and Islanders as well as Original Programs. Lexus will be integrated into the broadcasts through Branded Features and commercial inventory, as well as ownership positions in various original programs. Lexus LED messaging will be on display during all Knicks, Rangers and Liberty games; courtside LED signage throughout the Arena for all Knicks and Liberty games; dasher board signage during Rangers games; in-arena LED ribbons during entertainment events; and outdoor signage around MSG.