The pan-European STOXX 600 rose 0.3% by 0710 GMT as investors looked past hawkish comments by Europe's central bankers.
The blue-chip STOXX 50 index edged 0.4% up after hitting its highest level in 22 years on Wednesday.
LVMH, the world's largest luxury company, gained 4.5% on reporting a 17% rise in first-quarter sales that breezed past estimates as business in China rebounded sharply.
Luxury peers such as Richemont and Hermes added 3.8% and 2.9%, respectively.
UK's FTSE 100 was flat after data showed Britain's economy failed to grow as expected in February as strikes by public workers hit output.
Investors awaited a speech by European Central Bank President Christine Lagarde and a host of other central bankers at the IMF/World Bank Spring meetings in Washington DC. Euro zone's industrial production data for February, due later in the day, is also in focus.
(Reporting by Bansari Mayur Kamdar in Bengaluru; Editing by Saumyadeb Chakrabarty)