LVMH : January 12, 2017 LVMH-ESSEC Chair – Luxury Brand Management begins 27th year
January 12, 2017 at 06:10 am
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The LVMH-ESSEC Chair - Luxury Brand Management welcomes its 27th class this year. With participation by managers from the LVMH Group and its Houses, this specialized track spans theoretical and practical knowledge of key topics in the luxury industry. A look at a pioneering program and testimonials from Chair alumni.
Created in 1991, the LVMH-ESSEC Chair - Luxury Brand Management is a research and teaching program centered on luxury brand management. Students accepted into the program gain an in-depth understanding of key issues and challenges in the luxury industry. The Chair reflects LVMH's ongoing commitment to preserving and transmitting knowledge and know-how, enabling talents to gain unique experience specific to the world of luxury.
The longest-standing academic program dedicated to luxury brand management, the LVMH-ESSEC Chair - Luxury Brand Management resonates with the pioneering spirit that has made the ESSEC business school synonymous with excellence, anchored by three principles: innovation, involvement and internationalization. Since its founding, the Chair has also been supported by a network of alumni who remain actively involved in the program. 'After graduating I had an opportunity to join Christian Dior Couture as product manager. Being part of the LVMH-ESSEC Chair- Luxury Brand Management proved a tremendous career accelerator and I'm delighted to give something back as part of our network of alumni,' says Thibault S.
LVMH - Moët Hennessy Louis Vuitton SA published this content on 12 January 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 12 January 2017 11:10:06 UTC.
Original documenthttps://www.lvmh.com/news-documents/news/lvmh-essec-chair-luxury-brand-management-begins-27th-year/
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LVMH Moët Hennessy Louis Vuitton SE is the world leader in luxury products. Net sales break down by family of products as follows:
- fashion and leather items (48.9%): brands such as Louis Vuitton, Kenzo, Celine, Fendi, Marc Jacobs, Givenchy, etc.;
- watches and jewels (12.8%): Bulgari, TAG Heuer, Zenith, Hublot, Chaumet, Fred brands, Tiffany, etc.;
- perfumes and cosmetics products (9.6%): perfumes (Christian Dior, Guerlain, Loewe, Kenzo brands, etc.), makeup products (Make Up For Ever, Guerlain, Acqua di Parma, etc.), etc.;
- wines and spirits (7.7%): champagnes (Moët & Chandon, Mercier, Veuve Clicquot Ponsardin, Dom Pérignon brands, etc.; No. 1 worldwide), wines (Cape Mentelle, Château D'Yquem, etc.), cognacs (mainly Hennessy; No. 1 worldwide), whisky (mainly Glenmorangie), etc.;
The remaining sales (21%) are from selective distribution through the Sephora, DFS, Miami Cruiseline chains and Le Bon Marché and La Samaritaine department stores.
At the end of 2023, products are marketed via a network of 6,097 outlets located throughout the world.
Net sales are distributed geographically as follows: France (7.9%), Europe (16.4%), Japan (7.3%), Asia (30.8%), the United States (25.3%) and other (12.3%).