Lululemon Athletica Inc. announced that it has appointed Nikki Neuburger as Chief Brand Officer, effective January 20. In this role, Ms. Neuburger will be responsible for elevating the lululemon brand and leading the marketing, creative, communications and sustainability functions to drive the company’s global brand and storytelling initiatives. She joins the company’s Senior Leadership Team, and will report to Chief Executive Officer, Calvin McDonald. Ms. Neuburger joins lululemon from Uber, where she served as Global Head of Marketing for Uber Eats for the past two years and led the introduction and expansion of the brand across five regions in 36 countries.