L'Oréal Paris unveiled new treatment-led haircare line Elvive. The products were observed to provide preventative and rejuvenating effects for damaged hair during tests performed on more than 40,000 women. Designed to address damaged, dry and colour-treated hair issues, the Elvive haircare treatment collection includes Total Repair 5 designed for damaged hair, Extraordinary Oil for dry and undernourished hair and Colour Vibrancy for colour-treated hair. These treatments are also supported by shampoos and conditioners. The Total Repair 5 treatment collection is upgraded with almond and protein formulated Protein Recharge leave-in conditioner with 450°C heat protection, which helps repair hair breakage.