Kidoz Inc. announced the launch of Prado, a wholly owned division led by Eldad Ben Tora, Kidoz's co-founder, as President. Prado is a cutting-edge mobile advertising platform, developed by Kidoz, that can access hundreds of thousands of the world's most famous apps and reach over a billion monthly active users. Kidoz software engineers have now completed the challenging transformation of their market leading kid safe Ad Network to also reach the significantly larger digital ad market of teens, families, and audiences over 13 years old whilst not compromising the safety of existing kids marketplace.

The Prado technology plus internal controls will ensure that no inappropriate advertisements will be served to children and thereby compromise kids safety. Prado connects brands with targeted digital audiences inside their favorite games and apps. With the global mobile games market predicted to reach a massive $218.7B in 2024, advertisers are looking to leverage gaming audiences with effective and efficient targeting capabilities.

Prado meets those needs by reachingteen, parent, and grown-up audiences across the world's top apps. The Prado technology creates a mobile SSP (Supply-side Platform), DSP (Demand-side Platform) and Ad Exchange. Prado makes in-app targeting more effective by simplifying the process across a connected platform.

When connected to the Prado programmatic system, ad buyers gain direct access to the higher performance and premium inventory available in the in-app market. Management believes that the Company's commercial strategy and proprietary stack of advertising technology, combined with the dominance of mobile entertainment as consumers' preferred choice, will have a profound effect on its financial results in the years to come. Management is pleased with the Company's strong growth in 2022 despite the ongoing weakness in the wider advertising market which expect to continue through the first half of fiscal 2023.