ATLANTIC GLBL : Trading Update

              Press Release               24 July 2009


                         Atlantic Global Plc
                 ("Atlantic Global" or "the Group")

                           Trading Update


Atlantic Global Plc (AIM: ATL), the specialist provider of integrated
business and resource management software applications, today
announces a trading update prior to the announcement of its interim
results for the six months ended 30 June 2009, which are due to be
published on 22 September 2009.

Trading Results

As expected, turnover for  the six months to  30 June 2009 was  lower
than the same period last year.  The Group has incurred a loss before
tax of approximately £150,000 during  this period. This arose due  to
adverse economic conditions affecting customers' procurement  budgets
and also  due to  a  slower than  expected  take-up of  the  OnDemand
product.  However, the Group did experience increased activity in the
last quarter.  In addition, the  Group secured a number of  blue-chip
OnDemand customers during the  six months to  30 June 2009  including
Man Group Plc and GlaxoSmithKline Plc.  Improvements to this  product
have been launched during July 2009 to address some initial  customer
feedback.

Furthermore, Atlantic  Global has  secured  first phase  payments  on
contracts with two significant global customers and the Group expects
further material revenue in the second half.

Outlook

The pipeline of new  business opportunities remains satisfactory  and
progress  has  been  made  on  contracts  arising  from   partnership
opportunities.  The Directors believe that the Group will produce  an
improved performance in the second half  of 2009 but there can be  no
certainty that the  short falls  experienced in this  period will  be
made up in the six months to 31 December 2009.

Cash Balances

As at 30 June 2009, the Group  had net cash balances of over  £2.265m
compared with £2.159m  at 31  December 2008, showing  an increase  of
over £100,000.


                              - Ends -

For further information please contact:


Atlantic Global Plc
Eugene Blaine, Managing Director     Tel: [phone]
Rupert Hutton, Finance Director
[e-mail]
[e-mail]    www.atlantic-global.co.uk



Daniel Stewart & Company plc
Graham Webster / Charlotte Stranner Tel: [phone]


Media enquiries:


Abchurch
Sarah Hollins / Mark Dixon    Tel:  [phone]
[e-mail]     www.abchurch-group.com



Notes to Editors and Product Update:

Atlantic Global develops and implements business management solutions
designed  to   manage  businesses   people,  project   and   customer
relationship  management  processes.   The  solution  includes   four
intuitive, easy to use modules: time and expense management,  project
management, project  portfolio management  and customer  relationship
management.  A key  aspect of  the Atlantic Global  solution is  cost
control through better strategic planning, accurate cost capture  and
improved resource utilisation.

Atlantic Global is widely recognised by software industry analysts as
being in the top 25 vendors within the emerging Project Portfolio
Management (PPM) market. More specifically, it is one of only two
European organisations included in Gartner's 'Magic Quadrant' for
PPM.

Atlantic Global's software has  been designed to  be scalable to  all
organisations  no  matter  what  size  or  complexity.   The  Group's
customer base  ranges from  SMEs to  global 1,000  organisations  and
includes:  Aircom  International;  Bank  of  Tokyo;  GlaxoSmithKline;
Norwich Union; Aviva;  Provident Financial; Kingston  Communications;
The National Assembly of  Wales; Tiscali, Capita National  Strategies
and Virgin Mobile.

Atlantic Global  successfully launched  an  OnDemand (Software  As  A
Service) product in October 2008. The further development and sale of
this product remains a  key strategy for 2009  and beyond. The  Group
has received positive  feedback from its  customers who have  adopted
OnDemand on the reliability and scalability of the product.

New products  include the  following features  with an  objective  of
making customers self sufficient:
Multi-Tenancy:  All OnDemand  customers will  use the  same web  site
reducing the overhead associated  with adding and upgrading  existing
customers.
Automated Data  Load:  A  simple yet  powerful function  that  allows
customers to load their own data into the system without any need  to
contact Atlantic Global.
Integrated Training:  Every major  screen in the  system will have  a
link to the Atlantic Global web site where customers will have access
to training videos and tutorials to support their use of the product.

Further  Improvements  to   the  User  Interface:    The  Group   has
implemented further changes to the user interface to make the  system
even more intuitive.
House  Keeping:   The  Group  is  introducing  analytics  which  will
continually assess the number of  people accessing the system.   This
will be used  to quickly  identify and remove  customer trials  where
there is insufficient activity.
Systems Administration:  The Group has  developed a tool to  automate
the creation  and removal  of  customer implementations.   This  will
increase the turnaround speed of getting customers up and running and
also reduce the administration cost.
Pre-Configured Database:  New customers will receive a pre-configured
database  containing  "best   practice"  configurations  to   support
different approaches from  Project and Resource  management to  wider
business  disciplines  including  Customer  Relationship  Management,
Helpdesk Management and Sales Management.

These changes will  improve the  speed and ease  of product  adoption
whilst significantly  reducing the  administration overhead,  support
overheads and cost of sales.

Furthermore, it  will  now  be  feasible  to  offer  very  attractive
promotions to  new customers  at a  relatively low  cost to  Atlantic
Global.

Traditional Implementations

New Product Initiatives:
The next phase of  development will introduce  three key benefits  to
the product.
The first  major feature  will be  to give  customers access  to  the
system using their mobile telephone.
The second feature will be  the introduction of an Advanced  Contract
Management and Billing  Module to  help organisations  to make  their
contract management and billing processes more efficient.
Thirdly, the Group will be introducing a new Organisational Profiling
module to  help larger  organisations to  gain better  visibility  of
resource utilisation  across  the business.   It  will also  help  to
improve the financial forecasting process throughout the business.

All of these modules are scheduled  are launch in the autumn of  2009
and are geared at helping organisations to become more efficient  and
to prosper in challenging economic times.

Founded in 1993, Atlantic Global is headquartered in West  Yorkshire,
England.  It listed on the Alternative Investment Market (AIM) of The
London Stock Exchange in June 2001.

---END OF MESSAGE---


This announcement was originally distributed by Hugin. The issuer is 
solely responsible for the content of this announcement.



Copyright © Hugin AS 2009. All rights reserved.