The GBp 914 support area, currently tested, might facilitate a technical rebound. The company’s fundamentals could validate this scenario.

From a fundamental viewpoint, the security is cheap with a P/E Ratio of 13.95x for 2015 and 13.39x for 2016.
Besides, EV/Sales is low with a ratio at 1.22x for this year.

The security follows a downward trend in the short term but the return next to the GBp 914 support might help for a technical rebound.
However, the selling pressure could soon run out of steam. Indeed, whereas the stock shows an oversold condition, the GBp 914 support area currently tested might stop the bearish trend in the short term.

In consequence, we should buy the stock in the current area with a target price at GBp 1000. The stop-loss will be placed at GBp 898.