J Sainsbury plc : Marketing Director Appointment

23 January 2012

Sainsbury's appoints Sarah Warby as Marketing Director

Sainsbury's today announced that Sarah Warby will join the retailer as Marketing Director.

Sarah joins Sainsbury's next Monday (30th January) and was previously UK Marketing Director at Heineken. She will sit on Sainsbury's Operating Board, and report to Mike Coupe, Group Commercial Director. Sarah will have full responsibility for all Sainsbury's marketing activity leading over 100 colleagues across Brand Communications, Non-Food Marketing, Customer Insights and Loyalty.

In her time at Heineken, Sarah was responsible for a number of the UK's most high-profile FMCG brands including Foster's, Strongbow and Kronenbourg. Prior to this she was Innovation Director at Heineken where she led the combined technical and marketing team. Earlier in her career Sarah worked for several marketing agencies, and was a graduate at Unilever.

Mike Coupe, Sainsbury's Group Commercial Director, said:

"Sarah's a fantastic hire for us. She played a huge role in Heineken's UK success and has a great track record and reputation.  Her wealth of experience will further strengthen our excellent team at an exciting time for the business."

Commenting on her appointment, Sarah Warby said:

"Sainsbury's is one of the UK's most high-profile and respected brands with an enviable heritage and great values.  I've long admired it and am looking forward to building on its success."

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