IZEA surveyed 1,299
Key Insights for Influencers:
- 61% of respondents ages 18-29 would quit their jobs and become social media influencers full-time.
- Those self-employed or working at companies with less than 10 people are more likely to quit their job to become full-time influencers.
- Consumers that spend more than 5 hours per day on social media are 3.6 times more likely to be compensated by brands to post online.
- Influencers are 1.4 to 3.4 times more likely to post video content than regular social media users.
- 56% of influencers surveyed work full-time jobs.
- 48% of respondents ages 30-44 would quit their jobs and become social media influencers, down from 53% in 2021.
- Influencers are 2.6 times more likely to be self-employed than other social media users.
Key Insights for Marketers:
- 22% of social media users ages 18-29 consider themselves social media influencers.
- 16% of respondents have been paid by or received products from brands to make posts on social media.
- 63% of respondents say they would accept payment or products from brands to post on social media.
- Ages 18-29 were most likely to accept payment or receive items from a brand to make a social media post.
“Social media has ushered in an entirely new wave of career aspirations, offering unprecedented opportunities to people of all ages, backgrounds, and interests,” said
“The influencer landscape is booming,” continued Murphy. “Platforms like IZEA’s
Get the full report here: https://izea.com/resources/insights/2023-influencer-aspirations/
If you are interested in partnering with a brand or influencer, visit izea.com.
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Attachment
- IZEA Research Discovers 61% of Consumers Ages 18-29 Would Quit Jobs to Become Full-Time Influencers
Toni-Ann Burke IZEA Worldwide, Inc. Phone: 407-674-6911 Email: pr@izea.com
IZEA Research Discovers 61% of Consumers Ages 18-29 Would Quit Jobs to Become Full-Time Influencers
Research Also Finds 22% of Consumers Ages 18-29 Already Consider Themselves Influencers
2023 GlobeNewswire, Inc., source