iRobot Corp. announced that Gary Cohen will serve as the company's new chief executive officer, effective immediately. Mr. Cohen has more than 25 years of executive leadership and turnaround experience.

As iRobot CEO, he will lead the company's transformational strategy to re-orient toward profitability following a recent operational restructuring. Mr. Cohen will be responsible for overseeing all aspects of the company's business, including innovation, product and commercial strategies, operational excellence, talent, and maintaining a sustainable competitive advantage and consumer-centric brand. Mr. Cohen has successfully driven enterprise-wide transformation and brand growth at Fortune 500 and privately held companies in both consumer and B2B segments.

He has a history of leading successful turnarounds, most recently at Qualitor Automotive. There, he led a successful transformation as CEO and board director, increasing sales and profits by approximately 100% through the design of proprietary wiper technologies, improved supply chain and operations, and the implementation of an omnichannel strategy that allowed the business to scale distribution globally. Prior to Qualitor Automotive, Mr. Cohen served as CEO at Timex, where he led an $800 million multi-brand business and global team of 5,000 employees, increasing sales through the development of a new advertising platform as well as a blueprint for product innovation and restructuring of its product portfolio.

Earlier in his career, he held leadership roles at Energizer, Playtex and Gillette, where he acquired extensive experience in the areas of sales and marketing, product development and design, brand building, global omnichannel strategies, retail, manufacturing, supply chain, and M&A. At Playtex. Mr. Cohen was part of a turnaround team that led the sale of Playtex to Energizer for $1.16 billion in 2007. At Gillette, Mr. Cohen played an integral role in new product innovation and advertising, growing Oral-B global sales from $1 billion to $1.8 billion and launching the Mach3.

Former interim CEO Glen Weinstein will stay on with the company for 60 days to assist in the leadership transition.