Inuvo, Inc. announced the launch of its enhanced IntentKey Insights dashboard. The dashboard generates real-time insights allowing clients to understand campaign effectiveness and why conversions happen. The reporting allows clients to easily identify high-performing audiences and granular, concept-based audience data.

New programmatic spend analysis gives integrated predicted-performance visibility. Powered by Inuvo's proprietary IntentKey artificial intelligence technology, the dashboard revolutionizes data analysis without the use of consumer data. The proprietary reporting includes visualizations that track performance against key metrics over time.

The reporting also provides a real-time view into ongoing campaign operations. Clients can see high-scoring intent signals, audience groupings based on the most prevalent concept categories, AI-generated personas for each group, TV programing most relevant to the audiences, geographical conversion likelihood, and spend performance and tactic analysis across programmatic channels. Reporting from the IntentKey Insights Dashboard is available immediately to Inuvo clients.