The client relationship with this national auto insurer began by statistically testing the performance of the IntentKeyTM. The challenge was to demonstrate that the IntentKeyTM could add incremental value over a Public Service Announcement (PSA) which acted as the control campaign in the test.
“As is fairly standard in our industry, our national auto insurer client puts new vendors through PSA testing to ensure their media partners deliver incremental value and brand lift beyond simply running a media campaign,” said
Over time, the artificial intelligence based IntentKeyTM optimizes audience targeting for both prospects and conversions, which yields greater returns on advertising spend. Uniquely, the IntentKeyTM delivers to clients a first-party data solution within an industry where third-party data is the standard. Over the initial three-month test period in which
By developing audiences based on real-time content consumption as opposed to the more traditional audience profiles based on demographics, geography, and/or contextual parameters, the artificial intelligence capabilities of the IntentKeyTM were able to identify those early triggers that signaled a prospect’s propensity to be in-market for auto insurance in the near future. The IntentKeyTM was able to nurture users who showed early signs of interest throughout their product search journey before other technologies would have been be able to identify them as in-market. This was key to delivering more customers for less cost.
Inuvo’s IntentKeyTM fuels a broad range of media services that deliver optimal performance from capitalizing on users’ early signs of in-market interests.
About
About the IntentKeyTM
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