PR Newswire/Les Echos/

Montblanc and Inter Parfums sign a fragrance license agreement

Montblanc International GmbH and Inter Parfums SA have signed a license
agreement to create, produce and distribute perfumes and ancillary products
under the Montblanc brand. This license agreement for ten and a half years will
take effect on July 1, 2010.

Montblanc fragrances are distributed in 50 countries worldwide.

Lutz Bethge, Chief Executive Officer of Montblanc, declared: "Montblanc has
achieved a world-renowned position in the luxury segment and become a purveyor
of exclusive products which reflect today's exacting demands for timeless
design, tradition and master craftsmanship. In the past few years, Montblanc's
product range has been expanded to Swiss made watches, male accessories and
female jewellery, luxury leather goods and eyewear. We believe that Inter
Parfums will be a good partner to further develop and establish the brand
successfully in the fragrance segment".

Philippe Benacin, Chairman and Chief Executive Officer of Inter Parfums, added:
"Through its leadershippositions in writing instruments, watches and leather
goods, promising growth outlook in women's jewellery, its active presence in
more than 70 countries, a network of more than 350 boutiques worldwide and its
high standards of product design and quality, Montblanc offers growth potential
for development in fragrances and anciliary products. This partnership with the
world-renowned more than 100-yearoldluxury brand will further strengthen the
Group's prospects for continued expansion in the selectiveperfume market".

Hamburg & Paris, January 22, 2010

Montblanc International GmbH
Lutz Bethge - Chief Executive Officer
+ 49 40 84001 900
www.montblanc.com

Inter Parfums SA
Philippe Benacin - Chief Executive Officer
+ 33 (0)1 53 77 00 00
www.inter-parfums.fr
                      
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