GlassesOff Inc. announced the completion of a three-month soft commercial launch of its innovative GlassesOff(TM) application, which is designed to eliminate the dependency on reading glasses by enhancing the image processing function of the visual cortex. The company originally launched the GlassesOff(TM) application on December 10, 2013 for iOS platforms (Apple devices), and additionally announced that the Android version of the GlassesOff(TM) application is currently scheduled for commercial release at the end of the second quarter of 2014. The application's soft commercial launch, which targeted at least 10,000 registered users during the three month period, was designed to test the scalability and stability of the cloud servers that support the user base, as well as the application's stability and functionality for users with iPhone, iPod and iPad devices.

Additionally, the Company gathered empirical feedback on users' experience with the application, identifying key points for improvement, which was imperative prior to the Company's release of its enhanced version of the application. GlassesOff is launching a new version of its product for iPhones/iPods and iPads that includes new gamification features and introduces greater levels of entertainment and engagement in the user experience, as well as other technical upgrades. During the soft commercial launch, the advanced GlassesOff Pro program was offered at a special discounted price of $9.99 instead of the list price of $59.99, and this special discounted price will be available until the end of March, allowing users who already installed the application to upgrade to GlassesOff Pro at the discounted price.

The GlassesOff(TM) application will still be free to install, to complete the initial evaluation and initiate the two-week trial period, at which point the user will be prompted to upgrade to the full paid version.