Information Services Group launched a research study examining service providers that support the adoption of generative AI (GenAI), a potentially transformative but still nascent area of artificial intelligence. The study results will be published in a comprehensive report, called ISG Provider Lens? Generative AI Services, set to be released in October 2024.

Two geographically focused versions, one covering the global market and the other covering Brazil, will evaluate providers of GenAI strategy and consulting services and development and deployment services. Enterprise buyers will be able to use information from the study to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm?s buy-side clients. A rapidly evolving field of AI, GenAI is characterized by its ability to create entirely new content?from realistic images and videos to compelling text formats or even musical pieces.

It stands out as a transformative technology with the potential to disrupt industries and revolutionize and redefine businesses by democratizing creativity, automating tasks and accelerating innovation. As part of its study, ISG has distributed surveys to some 150 providers of GenAI services. Working in collaboration with ISG?s global advisors, the research team will produce two quadrants representing the GenAI services and solutions the typical enterprise is buying, based on ISG?s experience working with its clients.

The two quadrants are: Strategy and Consulting Services, evaluating providers able to assess and identify use cases with the best ROI potential, business value and alignment with enterprise goals and data landscapes. Providers should have expertise in large language models (LLMs) and cloud computing resources for LLMs, experience in creating governance frameworks and establishing monitoring systems to address bias in GenAI models, and be able to offer strategic guidance on developing training programs and fostering a GenAI culture. Development and Deployment Services,covering providers able to help enterprises create proofs of concept, determine minimum viable products and productionize GenAI solutions, while providing monitoring and management support.

Providers should be able to help implement cloud infrastructures tailored to industry-specific needs; select platforms and tools for data preprocessing, model training and experimentation; fine-tune GenAI models; establish LLMOps for monitoring, retraining and optimizing model performance, and implement robust security protocols to protect sensitive data.