Impression Healthcare Limited announced that it has entered into an exclusive supply agreement with 1300 Smiles Limited. Commencing in February, Impression will manufacture and supply all custom-fitted mouth guards on an exclusive basis to thirty 1300 Smiles Limited dental practices. The new collaboration represents a significant expansion of Impression's B2B preferred practitioner network with another major corporate dentist and includes 1300 Smiles Limited's practice in Morayfield, Queensland, which has nine dental chairs. The arrangement represents the first exclusive B2B supply agreement for Impression's preferred practitioner network. Exclusivity of supply is in place for an initial period of three (3) months, commencing in February and coinciding with the commencement of the sport's season in Australia, including the NRL and AFL seasons. Impression is working with the 1300 Smiles Limited marketing team to imminently launch a joint marketing strategy, which includes the promotion of the Gameday Mouthguard by Impression's 55 Australian-centric sports ambassadors on social media, which represents a total social media reach of 1.8 million followers. The majority of dental practices are located in Queensland where there is a strong NRL following. Impression will engage its prominent NRL and other sports ambassadors to promote the Gameday Mouthguard to drive traffic to the preferred practitioner network and Gameday Mouthguard products. All custom mouthguard manufacture will be exclusive for the busiest period of the sports season and the two parties intend to enter into negotiations to supply a broader range of dental products, including the Knight Guard and the Sleep Guardian products for the treatment of bruxism, snoring and mild to moderate sleep apnoea, respectively. The agreement will run in conjunction with existing partners within the preferred practitioner network and takes the total number of preferred practitioners to 116 locations nationwide.