Immersion Corporation announced the launch of a new website offering technical and integration recommendations, user experience guidelines, and research that evaluates the impact of haptics in automotive environments. The site offers auto OEMs and system integrators a comprehensive resource to learn about advancements in the haptic ecosystem and user research. Haptics are being used in mobile, automotive and consumer applications to provide critical touch confirmation, creating confident consumer experiences.

In autos specifically, haptics can provide numerous unique safety and design benefits including: - Promoting safety by reducing secondary glance rates and overall task times. - Reducing visual distraction, frustration and confusion. - Instilling confidence in drivers by delivering a positive user experience.

- Providing automakers with interior design flexibility. - Offering opportunity to create distinctive experiences that extend the automotive brand into the touch interface. With the broad adoption of haptic technology in several consumer markets, the haptic ecosystem has matured, resulting in lower cost, high-quality components.

Advancements in design and integration may be referenced for creating more efficient and streamlined systems. Immersion has developed guidelines and technical recommendations for designers that incorporate best practices for haptic implementations based on research conducted by the company and independent parties.