Imagine Entertainment Launches New Audio Division with Exclusive Slate Podcast Deal with iHeartMedia, Inc
December 05, 2021
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Imagine Entertainment Chairman Brian Grazer and Ron Howard announced the launch of their new podcast division, Imagine Audio, fueled by an exclusive slate deal with iHeartMedia, Inc. The deal will include a slate of co-produced, unscripted podcasts, further expanding Imagines IP verticals beyond the traditional screens. The partnership will collaborate to launch six new series over the next two years distributed through the iHeartPodcast Network. Imagine Audio will take a 360 approach to content across the Imagine brand by not only creating podcasts, but fully immersive experiences that will extend into TV, film, live events and tours and merchandise, while leveraging all of Imagines divisions and vast library of memorable IP. Imagine Audio will differentiate itself in the marketplace by producing premium scripted and non-scripted content thats sonically rich and benefits from the highest level of production value. The division is currently working with established talent as well as new voices across a slate audio productions in development and production which will be announced in the new year.
iHeartMedia, Inc. is an audio company. The Company operates through three segments: Multiplatform Group, Digital Audio Group, and Audio & Media Services Group. The Multiplatform Group segment includes the Company's broadcast radio, networks, sponsorships, and events businesses. The Digital Audio Group segment includes all of the Company's digital businesses, including podcasting, the iHeartRadio digital service, its digital advertising technology companies, its digital Websites, newsletters and digital services and programs; and its audio industry social media footprint. The Audio & Media Services Group segment provides other audio and media services, including the Company's media representation business, Katz Media Group, and RCS Sound Software, a provider of scheduling and broadcast software to the industry at large. Its iHeartRadio digital service, available across more than 250 platforms and thousands of devices, the Companyâs digital sites, newsletters, and others.