iClick Interactive Asia Group Limited shared the results of its successful partnership with KANS, a Chinese cosmetic and beauty brand under Shanghai Chicmax Cosmetics Co. Ltd. Leveraging iClick's Enterprise Solutions, KANS increased its online consumer retention rate to 86% and purchase rate to 42.7% within just one month. iClick has helped KANS enhance its consumer relationship management efficiency and optimize consumer lifetime value growth in three main areas: Consolidating data from multiple channels, including the brand itself, the Tencent ecosystem, and iClick's proprietary dataset, to precisely formulate real-time, 360-degree consumer profiles in order to efficiently target potential consumers and effectively channel public traffic to the client's private domain; Leveraging CDP to integrate and analyze social behavior and purchase data from all touch-points. This allows KANS to gain an in-depth understanding of their consumers and create tailored marketing campaigns, which helps increase repurchase rates and enhance consumer stickiness and loyalty; and Employing tools to support smart operational decisions and advise on automatic omni-channel engagement strategy resulting in increased operating and cost efficiencies.