HubSpot Launches Zoom Integration to Help Customers Have Better Meetings and Webinars
January 08, 2019 at 08:00 am
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HubSpot announced that it has released a new integration with Zoom Video Communications, Inc. that aims to help customers have better meetings and incorporate video into their marketing, sales, and service activities. Through the integration, customers can now automatically use Zoom to host meetings scheduled from HubSpot and deliver Zoom Video Webinars inside of the HubSpot platform with a new Zoom workflow action. Zoom is the seventh HubSpot-built integration launched over the past year, joining Slack, Shopify, Stripe, YouTube, Workplace by Facebook, and Vidyard. HubSpot-built integrations connect customers to market leaders within a given category, while opening new endpoints for similar providers to integrate with the HubSpot platform. The APIs and endpoint documentation used to make these integrations are then made public so any company in the space can develop an integration specific to their tools. This makes each new HubSpot-built integration a win for both service providers who want to reach HubSpot customers, and HubSpot customers looking to integrate all of their existing providers onto one platform. With the native Zoom integration, HubSpot customers can: Connect Zoom to the HubSpot meetings tool to automatically host meetings with Zoom. Once connected, Zoom video meetings become the default configuration for a given meetings link. The connection also allows users to schedule Zoom-hosted meetings from the CRM in one click. Host and promote Zoom webinars from HubSpot. Customers can now build a HubSpot landing page and form for a scheduled webinar, and have the form-fill trigger a new workflow action that adds the contact to a Zoom webinar list as a registered participant. When registering a contact, Zoom automatically sets a webinar ID property which can be used in emails to provide dial-in information.
HubSpot, Inc. provides a customer platform that helps businesses connect and grow. The Company delivers seamless connection for customer-facing teams with a unified platform that includes artificial intelligence (AI)-powered engagement hubs, a smart customer relationship management product (CRM), and a connected ecosystem with over 1,500 app marketplace integrations, a community network, and educational content. Its engagement hubs include Marketing Hub, Sales Hub, Service Hub, Operations Hub, content management system (CMS) Hub and Commerce Hub, that enable companies to attract, engage, and delight customers throughout the customer lifecycle. The Smart CRM is the foundational layer that combines customer data with AI to power the entire customer platform with unified customer profiles and tools to manage and govern team and business processes. It focuses on selling to mid-market business-to-business (B2B) companies. The Company sells its customer platform on a subscription basis.