Harte Hanks, Inc. announced it is working with leading kitchen, bath, and outdoor retailer PIRCH on a series of lead generation and integrated direct marketing initiatives in Southern California. Harte Hanks will provide PIRCH with a series of targeted communications to reach and engage shoppers at key moments in the home remodeling journey. Harte Hanks first identified potential PIRCH customers using strategic demographics surrounding the company's target luxury audience.

Armed with this data, direct mail formats will be tested to determine a continuous marketing cadence.