Victoria's Secret head to Brent Cross

22.01.2014

Internationally renowned lingerie brand Victoria's Secret will open at Brent Cross shopping centre, jointly owned by Hammerson and Standard Life Investments UK Shopping Centre Trust.

The 12,000ft2 (1,100m2) store which has a prime location in the main mall, will be configured from four existing units and will open in November 2014.

The signing marks the continued expansion of Victoria's Secret in the UK and coincides with the completion of the £1m refurbishment of Mall 5 at Brent Cross, home to the centre's aspirational brands such as Russell & Bromley and Jaeger.

Sheila King, Leasing Director, New Business at Hammerson said: "Adding this world-renowned brand to the line up at Brent Cross demonstrates global retailers' continued confidence in our long term plans for the centre as well as the strong trading opportunity the scheme offers today. Continuing to attract international brands and diversify our retail offer is key to maintaining Brent Cross's appeal amongst its loyal catchment."

Ed Jenkins, Head of UK Retail for Standard Life Investments, said: "Completing this deal with Victoria's Secret along with other major global brands, highlights the quality of Brent Cross as a prime retail asset in the UK. Our on-going investment in Brent Cross will ensure that the centre retains its iconic status and remains one of the best shopping destinations in the UK for brands and consumers alike."

Victoria's Secret is the latest international brand to take space at Brent Cross. Premium hair and skin care brand Kiehl's and handbag and accessories retailer Kipling have both opened stores recently at the centre.

Cushman & Wakefield and Lunson Mitchenall acted on behalf of Hammerson and Standard Life Investments and CBRE represented Victoria's Secret.

ENDS

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