GrowGeneration Corp. reported the hiring of Aaron Hook as Vice President of Sales. The company noted that Hook will be responsible for driving revenue growth and directing organizational strategy, implementation, and execution of sales programs across all channels.

Previously, Hook held leadership positions at Sunlight Supply and, most recently, Hawthorne, a business segment of The Scott's Miracle-Gro Company. He will report directly to Michael Salaman, Co-Founder and President of GrowGen.