Good Drinks Australia Ltd. announced a partnership with C&C International (a trading name of Wm. Magner Limited), a wholly owned subsidiary of C&C Group Plc, to represent its successful Magners Irish Cider range of brands in Australia. On commencement of the term, Good Drinks will become the exclusive Australian importer and distributor for the Magners Original Irish Cider in 330mL bottles, 568mL bottles and 49.5 L keg formats.

This new partnership is aligned with two key pillars of the Good Drinks strategy: to continue to develop sales and marketing teams as the leading independent supplier to the national beer, cider and liquor market; and to support brands that drive incremental margin growth. This partnership also delivers on the two key opportunities of the Good Drinks strategy: to access broader categories of the liquor market; and to develop a more meaningful market share on the east coast of Australia. The Magners brand complements the current Good Drinks product range, while broadening the portfolio and delivering further access to a significant category of the alcohol market.

The brands are sold on a national basis with a strong base of consumer demand across national chains, the independent retail market and on-premise market. Good Drinks expects to accelerate sales growth by leveraging the expanding national Good Drinks sales capability.