easyhome Ltd. announced the departure of two senior vice-presidents and several senior management appointments. Dave Maries, Senior Vice-President, Marketing & Merchandising and Corporate Officer will be exiting the business later this month. With this departure, the company announced a new addition to its senior team, Andrea Fiederer, who will be joining easyhome at the end of this month as Senior Vice-President and Chief Marketing Officer (CMO).

Andrea comes to easyhome with 15 years of business experience that includes roles in management consulting, satellite radio and telecommunications. Having held senior roles at both XM Satellite Radio and most recently Mobilicity, Andrea brings with her extensive marketing expertise in the areas of brand building, consumer insights, customer relationship management, analytics, digital marketing and social media. Also departing is Rick Atkinson, Senior Vice-President, Development and Corporate Officer who will be retiring in April 2015.

Rick has lead the Real Estate and Construction department for 14 years. The company announced Steve Goertz has been appointed Executive Vice-President and Chief Financial Officer (CFO). Steve has been with the company in a Senior Vice-President and CFO capacity since 2009 and has successfully lead the company's capital initiatives and established strong risk management, information technology and financial accountabilities.

Jason Mullins has been appointed Executive Vice-President and Chief Operating Officer (COO), responsible for both leasing and financial services businesses. Jason has held the Senior Vice-President, Operations title for the past four years and has been instrumental in building out the financial services business. In his new and expanded role, Jason will continue to build on its success into the future.

With this change, James Ferguson, who has held the Vice-President, easyfinancial Retail Operations role for the past year will be promoted to Senior Vice-President, Retail Operations overseeing the retail channels for both the leasing and financial services businesses. David Yeilding has been with easyhome for over four years as Vice-President, Finance and will assume the enhanced role as Senior Vice-President, Finance. David has provided strong strategic leadership and financial guidance regarding day-to-day business, as well as leading strategic initiatives including mergers and acquisitions.

Jason Appel will assume the Senior Vice-President, Risk and Analytics role. In his prior role as VP, Risk and Analytics, Jason has played a critical role in developing the company's rules and processes as well as the implementation of new Applicant Management System (LAMS). Shane Pennell will assume the newly created role, Senior Vice-President, Operations and Shared Services, overseeing both leasing and financial services operations administration and support functions.

As well, Shane continues to oversee the National Shared Services call centre.