Gfinity announced that it has been appointed by Cadbury to deliver a new gaming tournament, the "Cadbury Heroes Parents League". The tournament will see players competing against one another in a knockout competition, using a leading games title. The final will be hosted from the Gfinity Arena in Fulham in November. The "Cadbury Heroes Parents League" will involve twelve teams of two players. Each team will consist of one gaming influencer playing alongside a parent or guardian. The influencers will be announced at the start of October, alongside the game, following which there will be a period of training for the teams before the tournament is live streamed in early November 2020. The League will conclude with a highlights film scheduled to be aired at the end of November 2020. Gfinity will be paid a six-figure fee to deliver the tournament, which will contribute positively towards Gfinity's target of moving into profitability in First Quarter of 2021 calendar year. As part of the agreement, Gfinity will be responsible and remunerated for: sourcing gaming-based talent, facilitating the tournament play, production and broadcasting the final from the Gfinity Arena. The whole tournament, from the training to the highlights film will be broadcast across Gfinity's owned channels including on Twitch and YouTube and will be supported by an integrated campaign across Gfinity Digital Media group websites. This will include bespoke written editorials telling the story of the influencers and paid media advertising placements. Gfinity is working in partnership with a leading agency group on this project including D-game (sponsorship agency), Carat (media agency) and VCCP (creative agency).