Freeze Tag announced that Merrell launched a fan engagement event using the Eventzee scavenger hunt app. Utilizing Eventzee technology, the Atlanta Scavenger Hunt presented by Merrell encourages both fans and community members alike to celebrate the great outdoors throughout the city. Those in the Atlanta, GA area can download the Eventzee app and enter the join code stepfurther to participate in the ongoing event. The virtual event features photo, video, text, quiz, and gps challenges. Through photos and videos, players can share their favorite Merrell gear and landmarks in Atlanta. Text and quiz challenges will test players’ knowledge on local wildlife. The event will run through April 30, allowing players nearly a full month to complete all the challenges. The theme of the event is Get Outside. Some challenges will prompt players to visit specific locations, such as Merrell stores and other local businesses. Other challenges will leave the destination up to the players. The goal is to have players taking in fresh air, for both physical and mental health.