Freeze Tag announced that Jacksonville, Florida’s Downtown Business Improvement District, Downtown Vision, launched a virtual community engagement event using the Eventzee scavenger hunt app. Utilizing Eventzee technology, the “Halloweek” event encouraged residents and visitors to frequent a variety of businesses in Downtown Jacksonville. Using the built-in leaderboard and scoring mechanisms in the Eventzee app, players were challenged to seek out and scan at least 10 QR codes at participating businesses between October 26th and October 30th. All those players who achieved this goal received a $20 #DTJax e-Gift Card from Downtown Vision. In addition, all hunters who scanned at least 10 QR Codes were entered into a drawing to receive prize baskets from Downtown businesses. Players were encouraged to participate in special photo challenges for extra entries into the contest.