Sports Direct International plc (LSE:SPD) is reportedly in talks to sell Lonsdale and Donnay in the year 2017 after the successful sale of Dunlop in December, 2016. Senior staff at the company are said to have been discussing options to reduce the portfolio to focus on more relevant brands to go upmarket. One source said a disposal of boxing brand Lonsdale is among the options being discussed at the highest level, while another said its other boxing brand, Everlast, and tennis label Donnay could also be up for grabs. Sports Direct declined to comment, but a source said that it is always the case that anything is for sale at the right price.