Frankly Media announced the launch of Frankly's Express Video workflow with WICU, a Lilly Broadcasting Station. This solution connects broadcast and online systems into a seamless workflow, while preserving embedded production metadata to enable targeted ad insertion for increased monetization and personalized content for enhanced user experiences on any IP connected device. Express Video provides Lilly Broadcasting the unique ability to browse 72 hours of recorded station content in the cloud and frame-accurately edit clips for digital publication moments after they air on TV. Edited clips are automatically encoded in multiple bitrates for adaptive, HD-quality streaming to web, mobile and OTT devices. This process not only maximizes content quality and freshness, but also saves WICU producers significant time in their daily work routines. Frankly's Express Video platform leverages its 20-year history in CMS-integrated video systems to deliver the most efficient live streaming and LiveToVOD editing workflows available today. The platform is hardware agnostic and builds on Amazon's AWS Elemental Media Services to acquire, manage, distribute and monetize video from any local or remote source. While traditional OVPs have been limited to file-based workflows or the primary feed of their broadcast customers, Express Video can record and manage multiple broadcast feeds, as well as live streams from the field in a single CMS instance. For Lilly Broadcasting Stations, this addresses a critical requirement to consolidate disparate workflows and maximize its digital content offerings in an increasingly competitive media landscape. Frankly offers a full suite of digital tools and services empowering broadcasters to deliver the quality video, editorial content and advertising to any IP connected device, including iOS, Android, Apple TV, Fire TV and Roku. At the same time, Frankly provides comprehensive APIs that allow Express Video to integrate with customers' existing technology investments. Frankly is developing a plugin for the WordPress content management system that will enable the complete suite of video workflows within that environment.