Truck Customers Make F-Series America's Best-Selling Pickup For 44

Straight Years; Ford Brand Achieves 11 Straight Years as America's

Best-Selling Brand; Ford Explorer Claims Top Spot in 2020; Luxury

Customers Propel Lincoln SUVs to Highest Sales in 17 Years

www.twitter.com/Ford

F O U R T H - Q U AR T E R 2 0 2 0 S A L E S

Total Vehicle

Truck

SUV

Car

Total U.S. Sales

542,749

288,698

216,732

37,319

Total Sales vs. Q4 2019

Retail Sales vs. Q4 2019

-9.8%

-12.5%

4.0%

-41.1%

-3.4%

-9.0%

8.5%

-21.5%

H I G H L I G H T S

Q4 total industry sales totaled approximately 4.3 million

vehicles - a small decline of 2.8 percent over a year ago. Ford

estimates the retail industry was up 2.7 percent, whilefleet was

off 26.3 percent. The month of December finished the year strong

with industry sales up 5.2 percent over a year ago, equating to a

16.9 million total vehicle SAAR.

Sales of the all-new 2021 F-150 began in December, with more

"Four quarter represented an inflection point at Ford in our transition from cars to a much greater focus on iconic trucks, SUVs and electric vehicles to better serve our customers. We began to see our strongest evidence of this in December with retail sales up 5.3 percent with the launch of our new F-150, Bronco Sport and Mustang Mach-E. We are well positioned to see the benefits of our focused efforts throughout 2021."

- Andrew Frick, vice president, Ford Sales U.S. and Canada

W I N N I N G P O R T F O L I O

trucks in transit, while currently averaging just 6 days on

dealer lots. Ford sales were impacted by lower F-150 inventories

from the lingering effects of the Q2 coronavirus production

stoppage leading up to the all-newF-150 transition. Super Duty

sales maintained a strong selling pace and were up 14.1 percent

while F-150 sales were off 32.7 percent.

Q4 marks an inflection point for Ford, as Fusion and Fiesta

sales wind down, F-150 transitions and new SUVs including

Bronco Sport and Mustang Mach E sales begin. Ford Q4 retail

sales adjusted for F-150's transition were up 4 percent -

outperforming the estimated retail industry gain of 2.7 percent.

Q4 Ford brand SUV sales posted an overall increase of 4.7

percent and 9.8 percent at retail, led by Explorer, Expedition and

the all-new Bronco Sport.

Explorer lays claim to America's best-sellingmid-size SUV on

sales of 226,217vehicles. Explorer represents one of the few

vehicles to increase its sales in 2020, with a reported gain of

20.9 percent. Q4 represents the initiation of Bronco Sport and

late December introduction of Mustang Mach-E as Ford

transitions from cars to SUVs.

Led by Transit, Ford Q4 van sales totaled 59,056 vehicles -

making Ford the best-selling maker of commercial vans for 42

years straight, with 2020 van sales totaling 203,153 vehicles.

For the year, Lincoln retail SUV sales increased 5.3 percent,

making 2020 Lincoln's best retail SUV sales performancein 17

years. For the year, Lincoln retail SUV share increased 0.4

percentage points to 6.7 percent.

A bout Ford Motor Company

Ford Motor Companyis a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

*U.S. sales volume reflects transactions with (i) retail and fleet customers (as reported by dealers), (ii) government and (iii) Ford management. Average transaction pricing based on J.D. Power and Associates PIN data.

Ford Commercial

Ford Trucks

Ford SUVs

Ford Performance

Lincoln SUVs

Ford Transit has been America's best-selling commercial van since its first full year of sales in 2015. Commercial van customers purchased 37,886 Ford Transit vans in Q4, posting a 2.7 percent gain over year ago. For the year, Transit outsold its second-place competitor by 139 percent with a 38 percent share of the full-size van segment.

F-Series sales totaled 787,422 in 2020, making it America's best-selling pickup for the 44th straight year. While Q4 F-150 sales were off 32.7 percent, on short inventory, the all-newF-150 is averaging just 6 days on dealer lots with F-150 Hybrid starting sales in December. High-Series models account for nearly half of early sales mix - approximately 20 points higher than outgoing model.

Explorer Q4 sales gained 28.7 percent on sales of 66,008 SUVs. Customers made Explorer the industry's best-sellingmid-size SUV in 2020. The all-new Bronco Sport began sales in Q4, with sales of 5,120 SUVs. The all-new Bronco Sport is averaging just 6 days on dealer lots. At the end of December, Mustang Mach-E also began its first sales.

Mustang sales totaled 61,090 for the year, marking its sixth straight year as America's best-selling sports car. Mustang also finished the final quarter on total sales of 13,453 cars. At retail, Mustang sales were up 14.8 percent for the quarter. Combined Q4 retail sales of Shelby GT350 and GT500 increased 36 percent, with retail sales up 14 percent for the year.

Lincoln had its best annual retail luxury SUV performance since 2003, with strong momentum coming from new product. Aviator sales were up 13.3 percent for the quarter, while the Corsair was up 6.6 percent with sales of 8,050. Aviator's Q4 retail share gained 7.2 percentage points, giving it 11.2 percent of the premium large SUV segment.

F O U R T H - Q U AR T E R 2 0 2 0 S A L E S

FORD MOTOR COMPANY FOURTH QUARTER 2020 U.S. SALES

Q4

%

Year-to-Date

%

2020

2019

Change

2020

2019

Change

SALES BY BRAND

Ford

511,735

568,507

-10.0

1,939,334

2,310,494

-16.1

Lincoln

31,014

33,355

-7.0

105,410

112,204

-6.1

Total vehicles

542,749

601,862

-9.8

2,044,744

2,422,698

-15.6

SALES BY TYPE

Cars

37,319

63,400

-41.1

193,064

349,091

-44.7

SUVs

216,732

208,387

4.0

749,583

830,471

-9.7

Trucks

288,698

330,075

-12.5

1,102,097

1,243,136

-11.3

Total vehicles

542,749

601,862

-9.8

2,044,744

2,422,698

-15.6

FORD BRAND

Fiesta

62

7,315

-99.2

3,354

60,148

-94.4

Focus

0

0

N/A

0

12,480

-100.0

C-MAX

0

0

N/A

0

38

-100.0

Fusion

20,001

32,137

-37.8

110,665

166,045

-33.4

Taurus

0

857

-100.0

0

13,351

-100.0

GT

28

42

-33.3

175

229

-23.6

Mustang

13,453

17,124

-21.4

61,090

72,489

-15.7

Ford Cars

33,544

57,475

-41.6

175,284

324,780

-46.0

EcoSport

13,345

14,051

-5.0

60,545

64,708

-6.4

Bronco Sport

5,120

0

N/A

5,120

0

N/A

Escape

46,743

47,587

-1.8

178,496

241,388

-26.1

Mustang Mach E

3

0

N/A

3

0

N/A

Edge

32,024

37,621

-14.9

108,886

138,515

-21.4

Flex

159

6,147

-97.4

4,848

24,484

-80.2

Explorer

66,008

51,284

28.7

226,217

187,061

20.9

Expedition

26,091

24,267

7.5

77,838

86,422

-9.9

Ford SUVs

189,493

180,957

4.7

661,953

742,578

-10.9

F-Series

198,388

233,952

-15.2

787,422

896,526

-12.2

Ranger

27,148

33,059

-17.9

101,486

89,571

13.3

E-Series

11,815

12,837

-8.0

37,001

45,063

-17.9

Transit

37,886

36,885

2.7

131,556

153,868

-14.5

Transit Connect

9,355

10,208

-8.4

34,596

41,598

-16.8

Heavy trucks

4,106

3,134

31.0

10,036

16,510

-39.2

Ford Trucks

288,698

330,075

-12.5

1,102,097

1,243,136

-11.3

Ford Brand

511,735

568,507

-10.0

1,939,334

2,310,494

-16.1

LINCOLN BRAND

MKZ

2,385

4,080

-41.5

12,518

17,725

-29.4

Continental

1,390

1,845

-24.7

5,262

6,586

-20.1

Lincoln Cars

3,775

5,925

-36.3

17,780

24,311

-26.9

Corsair/MKC

8,050

7,549

6.6

26,227

25,815

1.6

Nautilus/MKX

6,690

7,727

-13.4

22,742

31,711

-28.3

MKT

177

275

-35.6

329

3,388

-90.3

Aviator

7,280

6,424

13.3

23,080

8,323

177.3

Navigator

5,042

5,455

-7.6

15,252

18,656

-18.2

Lincoln SUVs

27,239

27,430

-0.7

87,630

87,893

-0.3

Lincoln Brand

31,014

33,355

-7.0

105,410

112,204

-6.1

2

D E C E M B E R 2 0 2 0 S T O C K

3

D E C E M B E R 2 0 2 0 P R O D U C T I O N

4

This is an excerpt of the original content. To continue reading it, access the original document here.

Attachments

  • Original document
  • Permalink

Disclaimer

Ford Motor Company published this content on 06 January 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 January 2021 14:31:04 UTC